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In The Know – Building Your Chorus Brand
April 17, 2021 @ 10:00 am - 12:00 pm
| Free
Topic: Building Your Chorus Brand
Guest Faculty: Brandy Darrow
Coca-Cola. Target. Starbucks. Strong brands with well-understood “personalities.” Learn how to determine and develop your chorus’s unique brand, give it a voice and use it to make your mark. Ticket sales, membership and positive PR are sure to follow!
Brandy Darrow has been a proud member of Region 25 for more than 25 years, first as a charter member of the Dallas Company chorus and now as a member of The Rich-Tone Chorus. She has served her choruses in a variety of board, visual and musical leadership positions, as well as having the honor over the years of being part of the Regional Management Team and Regional Steering Committee.
Off the risers, Brandy has built a career as a communicator, most recently as a group creative director at Targetbase (a full-service marketing agency) and currently as the director of marketing and creative at Tri Delta. She has 20+ years of success in helping clients of all sizes determine, refine and optimize their brand visuals and voice, solve business challenges, and reach their goals